Disruption of wholesale
The wholesale industry has for too long stifled the amount of choice available to consumers around the world.
Imagine a world where the entire universe of a brand can be made available on every product to everyone. A world, where products are manufactured locally to the consumer, and not transported thousands of miles. Evode is committed to developing the innovation in order to turn this vision into a reality.
Merchmaker acquires the licensing rights for global entertainment and sports brands, to produce official apparel, accessories and homewares for consumers.
As each product is printed on demand, Merchmaker can offer an extensive product range featuring designs for every age and taste. These can be customised by the customer, by colour and size, as well as personalised with a brand quote or message.
Evode has created retail environments with a whole new level of customisation, to bring more choice to consumers. Rather than ranges limited to the most popular, print-on-demand means the consumer can customise any product, with any design, colour, and size.
Merchmaker is the official licensing partner of global entertainment and sporting brands. This allows our creative department to use the brand’s own asset libraries of images and logos, as well as have the authority to create new artworks.
Merchmaker’s personalisation functionality allows official products to be personalised with a message that’s truly personal to the customer.
Our licensors have trusted us to produce quality merchandise. To deliver this, our production team have built a network of suppliers who manufacture our products to the highest standard.
Merchmaker's retail store can be integrated into any publisher platform, connecting manufacturers and licensors with retailers and consumers. Publishers get to sell products on their website without the expense of their own order fulfilment systems, and monetise their site's traffic with audience-relevant merchandise.
Our in-house designers work closely with each brand to create innovative designs and customisation options for the fans of the brands.
The Benefits of the Print-on-Demand Model
Print-on-demand puts the customer in control by offering them a vast choice of design/product combinations.
Benefits of our model include:
- No stock restrictions means licensors can expand their portfolio to reach a larger audience
- Retailers can offer products previously perceived as too risky for upfront bulk purchases
- No stock means no upfront costs. No unsold stock. No wastage
- Merchmaker allows online publishers the chance to integrate official merchandise from their website, without having to acquire the licenses themselves or develop the range as we hold the rights with each brand
- Environmentally friendly, the use of local manufacturers reduces air miles and wastage